Annie Atkins for McDonnells Curry Sauce
PROJECT: McDonnells Curry Sauce Advert: Cult Logo
SKILLS: Branding, Illustration, Typography
DETAIL: Under Annie’s guidance during my internship we designed a cult logo for an advert for McDonnells. McDonnells are well known in Ireland for their curry sauce for chips. The brief was to create a cult logo that looked aged to be placed on robes, flags, etc. Together Annie and I sourced Victorian engravings for inspiration, once we came up with an initial sketch I went on to illustrate the logo with an engraved look using Adobe Photoshop and a Wacom tablet.
Below is the final advert featuring the cult logo by McDonnells.